Threads through product and brand piracy are still a very actual topic.

Plagiates an imitates are no longer a new phaenomenon. In recent times products and innovations are still under substantial danger to be illegally copied. Even when the number of border control confiscations at huge trade fairs decreased actually, there is no real hope for an "all-clear" statement.

Rather notable is the increased increased involvement of the organised crime in these sector. Product and brand counterfeiting is used as a method for money laundering. This broadens the source base for undesired or illegal products and complicates an effective and efficient combat substantially.

Hence holistic and intergative approaches are reasonable. Under particular consideration of the supply side and demand side, they offer information about the disposedness of potential users to accept this kind of products.